Marketeers, fondsenwervers, politici, gezondheidsvoorlichters en vertegenwoordigers denken allemaal dat zij een uniek beroep hebben. Beïnvloedingsexpert Robert Cialdini laat echter zien dat zij grotendeels dezelfde trukendoos gebruiken. In zijn nieuwste boek Pre-suasion raadt hij alle beroepsgroepen aan om mensen eerst rijp te maken voor de eigen boodschap, voordat het overtuigen begint.’ Je kunt het interview met Cialdini downloaden.
Interview met Robert Cialdini
Marketeers, fondsenwervers, politici, gezondheidsvoorlichters en vertegenwoordigers denken allemaal dat zij een uniek beroep hebben. Beïnvloedingsexpert Robert Cialdini laat echter zien dat zij grotendeels dezelfde trukendoos gebruiken. In zijn nieuwste boek Pre-suasion raadt hij alle beroepsgroepen aan om mensen eerst rijp te maken voor de eigen boodschap, voordat het overtuigen begint.’ Je kunt het interview met Cialdini downloaden.
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